Tuesday 26 October 2021

A Story Worth Repeating, AND an inane marketing message

I believe I told some of you via Facebook about this.  But anyway, it's worth repeating.  If you were a former student of mine, you know how much attention I pay to punctuation marks.  Well, a man in Australia was sued for defamation (and will likely lose) for exactly that -- for want of an apostrophe, the guy could be $180,000 poorer.

Here's the story: https://globalhappenings.com/technology/22954.html

The difference in question was the word employees versus employee's.  Sometimes, it really pays to be careful.

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Today I received a marketing email from a certain credit card company.  Great, just the kind of shit I need.  As a former marketing prof, I LOVE getting marketing junk so I can criticize other people's stupidity.  Here's one from good old A#*&$, of all people.

They told me that I now "QUALIFY TO APPLY FOR THE  XYZ CARD!"

Wait, what?  I fucking QUALIFY to apply?  How does one qualify (or not) to apply for something?  You either approve it (because I qualify for the card) or not (because I don't qualify for it).  What the fuck is this qualifying to apply?  Anyone can apply for anything.  I can fucking apply to be an astronaut for NASA.  Not that they will let me be, but I can apply.

This is the kind of shit that give marketers a bad name.  Fucking morons can't write to save their lives.  Reminds me of Alpha Hall. 

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The US is opening its land border with Canada on November 8.  You just need to be double dosed vaccinated and cross.  No more tests needed.  But to get back to Canada, you need a PCR test within 72 hours of arrival.  That hasn't changed.  And I'd rather it didn't.  Better safe than sorry is my motto.  But at least things are looking better now...till the next Covid wave, I guess.

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